The first ask from Vichy was to create a clear and seamless way to integrate the Exposomes section– which explored skin-damaging conditions such as pollution, sun exposure, stress or smoking– to the already existing skin aging SkinConsult questionnaire. To achieve this, I created a multi-option landing page, defaulting to the new questionnaire that included both the original SkinConsult and Exposomes quizzes. The user had the option to take the new quiz as seen above, or proceed with just SkinConsult. If they chose the latter,  the user would again be asked at the end of the results page if they wanted to complete the Exposomes quiz as seen here. This information is important to the client as the data helps the algorithm do a better job when suggesting products.

Syncing Up

Comparative

Details

In our redesign of the results section, we needed to focus on creating a way to clearly see how a person’s results compared to the average customer. I designed comparative progression bars that appeared along with information explaining the priorities of your skin health. With a visual guide, each customer could easily see what products they would need to purchase to improve their skincare routines.  

Another aspect of the redesign was organizing the questionnaire in such a way that would keep the users attention while also providing the information and results they needed. I transformed the questionnaire to function like a text chain with a health expert that a user would seemingly have a conversation with. By making it interactive, I was able to keep the already extensive quiz interesting and familiar, allowing for more time to be spent on questions that the client was worried about.

Back and Forth