Microbrasserie Loup-Garou

Fair Harbor was founded by siblings Jake and Caroline Danehy with a mission to create sustainable, comfortable, and stylish clothing. Using recycled materials like plastic bottles and fishing nets, the brand produces high-quality swimwear and ready-to-wear apparel for an active

lifestyle. Fair Harbor is committed to raising awareness about ocean pollution and supporting environmental conservation, focusing on reducing waste and leaving a positive impact on the planet for future generations to come.

The brand identity of MLG is an elegant fusion of the past and present. Drawing from the typography of vintage hunting licenses, the logo features bold sans-serif fonts, reimagined with modern design elements such as flared ascenders and descenders. The color palette is equally intentional, inspired by the natural beauty of the surrounding landscape and the ingredients that shape the brewery’s unique offerings. Rather than opting for muted, earthy tones, the colors are rich and saturated — vibrant reflections of the organic materials and energetic spirit that define the brand.

Web design was integral to bringing the brand’s story online. With beers that stand apart from mainstream options, it was essential to create an educational experience that introduces users to MLG’s unique products and brewing process. The website serves as both a learning tool and an immersive gateway into the brand, encouraging visitors to explore the nuances of each beer. The homepage is designed to evoke the warmth and atmosphere of the taproom, creating a seamless digital-to-physical experience that invites customers to come in and experience the brewery firsthand.