Help in your pocket
L’Oréal, Paris, the world’s largest cosmetics company, has developed products and technologies that continuously revolutionize the personal care industry. In keeping with their mission to satisfy all the beauty needs of their customers, L’Oréal developed Retail Lab, which is a three part app to help customers find product information and pharmaceutical experts in stores. This project is currently being tested in France.
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As the lead designer on this project (overseen by my digital director), I was tasked with bringing a three part app to life which aimed to foster customer interaction with products, specialists, and store workers themselves. Because the app was developed to launch across multiple stores such as Shoppers Drug Mart, CVS Pharmacy, Droga Raia, etc, I needed to design it in such a way where it could be reproduced across multiple devices and brand guidelines. Additionally, as three different types of users were going to interact with different aspects of this app, each piece I designed needed to work with the other while being simple and enjoyable to use.
BRANDING
GRAPHIC DESIGN
UX DESIGN
U1 DESIGN
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Second, each store entrance has a QR code that a customer can scan in order to view information about specialists that work at the pharmacy. By reviewing a specialist’s area of expertise, languages spoken, relevant work experience, etc. L’Oreal is providing users with key background information, allowing them to determine if their needs can be met at this particular location. The main functions of the Retail Lab app are threefold: First, it scans products throughout pharmacies via QR codes to view more information on specific items, such as recommendations for skin types, benefits, key ingredients, ratings/reviews, and usage directions.
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Lastly, the app can also be used by the store staff to view administrative information, add products and specialists to the database, and view customer statistics through a clear and concise dashboard.
The main functions of the Retail Lab app are threefold: First, it scans products throughout pharmacies via QR codes to view more information on specific items, such as recommendations for skin types, benefits, key ingredients, ratings/reviews, and usage directions.
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